Viktor & Rolf launched a new women's fragrance called Bonbon in the spring of 2014. This fragrance named after the candy aims at women who celebrate the pleasure and self-indulgence, as well as moments of relaxation and enjoyment. The fragrance comes in a pink bottle shaped as a wrapped candy. Its composition is signed by Cecile Matton and Serge Majoullier. The key note is caramel, surrounded by aromas of mandarin, orange and peach at the top; flowers of orange blossom and jasmine in the heart; and cedar, guaiac wood, sandalwood and amber in the base. Model Edita Vilkeviciute is the face of the campaign, shot by photographers Inez van Lamsweerde and Vinoodh Matadin.